As you look into either getting a brand new website custom designed for you or your business or redesigning your current website into something new that will bring your business or brand to the next level, you may be thinking about what is the importance of having a website designed. How would it possibly impact or affect your current users or customers and your business aspect? Let’s look at six reasons why website design is important to you and your business in today’s world.
1. It sets the first impression
When your users or customers come to your website, it gives them their first impression of your business or brand. 9 times out of 10 they will judge your business within seconds of opening your website. In these first few seconds, you want to make the best positive impact on the users so that they stay on your website and become leads that turn into customers. If your website looks unappealing or outdated, your target user will immediately have a negative impression of your business. They won’t find your website appealing, which makes them not want to stay on your page and to stay away from your page. You’ll miss out on leads because due to this impact on your business and they will walk away from your web page for another competitor’s web page. Website design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
2. It aids your search engine optimization (SEO) strategy
Many web design elements and practices can have an influence on how you publish or create content on your website, which in turn affects how search engine spiders crawl and index your website. There is one thing you can’t afford to mess up and that is your on-page SEO. If your on-page SEO fundamentals are not up to par, you’ll be fighting an uphill battle for visibility from the start and that can be a losing battle if not done right. Apart from how content is published on your website, certain website design elements can directly affect SEO in and of themselves. Website design can be difficult to understand if you are very unfamiliar with how it functions as a whole, but to put it in simpler terms, your structure needs to be SEO-friendly in order to win this SEO race. The 100% best way to make sure that proper website design practices (and search engine visibility) are to partner up with a website design agency that knows exactly what they’re doing in any aspect of website design.
3. It sets the impression for customer service
Society in itself can judge how you will treat them by just looking at your website. Your website design gives them a look into how your business is as to how you view your target users. If you don’t put forth any effort into your website’s design, your users will know that you won’t put forth any effort into helping them. Your website is like a customer service representative. If your website is bright, modern, and welcoming, your audience will feel more open and welcomed on your page. You’ll give the impression that you are open and welcoming to new people who visit your website. On the other hand, an outdated and unappealing site makes your business appear cold. People don’t want to check out a business that doesn’t value them enough to make a good first impression. Think of your website design as the digital brochure of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome and at home? An updated and modern web design is the to a friendly face greeting your new visitors.
4. It builds trust with your audience
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design. Think about a person looking to place a bulk order with a manufacturing company. They’re spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to fulfill their order. On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further. It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.
5. Your competitors are doing it
If you need a reason why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site. You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitors will outrank you. Their well-designed website will perform better than your website. This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing. Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest. A well-designed website is an opportunity for your business to showcase its unique features. You can show your audience why they should choose your business over the competition.
6. It creates consistency
When you’re trying to get new leads for your business, you want to build up your brand. You want your audience to get familiar with your brand so they choose you when they’re ready to convert. Online web designs are important because they help create consistency across your page. You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand. If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site for this key element.
If you’re ready to start building your dream website, contact us online or call us to speak with a PC Design team member.
We look forward to helping your business grow!